Journal
Thinking from the studio.
Notes on product design, engineering, AI, and building software that works in production. Written by the people who do the work.
Why we stopped saying "team extension"
The words you use to describe your work shape how buyers perceive you. We learned this the hard way when a potential acquirer saw "dev shop" instead of "product partner."
Read postRebuilding a booking flow: 11 steps to 3
How we redesigned Deem's enterprise travel booking experience. The metrics, the process, and the decisions that moved the needle.
Read postAI integration for non-tech companies: where to start
A practical guide for manufacturing, logistics, and retail leaders who want AI in their workflows but don't know where to begin.
Read postWhat is intent-driven validation?
The testing philosophy behind AURA. Why we stopped writing DOM scripts and started defining what needs to be true instead.
Read postDesign governance in the age of generative AI
Generative tools make design faster. They also make design systems decay faster. Here is how we are thinking about it.
Read postHow we use AI across design, development, and QA
Not a think-piece. A description of what we actually do with AI tools in our day-to-day work.
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