Corporate travel · 7-year engagement
Enterprise travel, redesigned.
Deem's enterprise travel platform had 11 steps between intent and booking. We reduced that to 3. Adoption went up 47% in the first quarter after launch.
The problem
Deem is one of the largest enterprise travel management platforms in the world, serving over 300 corporate clients including Fortune 500 companies. When Enspirit began working with them in 2018, the platform's booking flow required 11 steps. The UI lacked key front-end design elements and had a basic appearance. End users were unlikely to return and the overall experience was subpar.
The challenge wasn't just visual polish. Enterprise travel is operationally complex: multi-leg itineraries, corporate policy enforcement, approval chains, expense integration, and support for travelers with specific accessibility needs. Every screen needed to handle real-world edge cases that consumer travel apps never encounter.
What we built
UX Redesign
Complete product overhaul. Booking flow reduced from 11 steps to 3. Every screen rebuilt with accessibility and enterprise policy constraints in mind.
Mobile Apps
Android and iOS apps designed and developed from scratch. Innovative, user-friendly designs using Figma, Sketch, and Adobe XD.
Design System
Comprehensive component library and token architecture. Enabled faster development and consistent experience across web and mobile.
Accessibility
WCAG AA+ compliance across the entire platform. Met Apple's stringent accessibility requirements for the custom platform build.
The approach
We embedded a dedicated design and engineering team inside Deem's product organization. Same standups, same repo, same Slack channels. Over 7 years, we redesigned the entire platform across web and mobile, rebuilt the mobile apps for Android and iOS, and shipped updates for 300+ enterprise clients.
The workflow was built on close collaboration. Tri-weekly mockup reviews, constant communication through Jira, and a streamlined handoff process ensured that design intent translated accurately into production code.
Accessibility was not an afterthought. Deem was designed from the ground up to support travelers with vision, hearing, motor, and cognitive impairments. When the platform was customized for Apple, we met their stringent accessibility requirements — earning WCAG AA+ compliance across every screen.
The outcome
Booking time dropped from 425 seconds to 127 seconds. NPS moved from 19 to 54. Adoption increased 47% in the first quarter after the redesigned platform launched.
The engagement lasted 7 years. That kind of continuity only happens when the team knows the product, the codebase, and the users well enough to make good decisions fast. It is the clearest example we have of what happens when design and engineering work together inside a product from the first day.
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